I just started a new book from my library booksale bag, “Second Trip,” by Robert Silverberg. The premise is that, in the future, we have the technology to wipe someone's personality and whole mind from their brain, then, rather than wasting a perfectly good body, we can construct a new person in the same brain, basically adding memories and everything. This is something that is normal to be done for criminals and other people who seem to need it (perhaps the insane?). The story revolves around one guy who has had this happen to him. Unfortunately, he runs into someone from his previous life or “trip,” then starts having flashes from this first “trip.” I haven't got too far into it, though, so I don't have a concrete feeling about it.
It certainly didn't start anything like “The Man Who Folded Himself,” meaning I didn't get immediately hooked for any other reason than I was reading, which is something I love to do.